
Have you heard about the brew ha ha over the "talking milkshake" Lite Brite in Boston? Apparently a woman called the MTA to report a suspicious device. When the MTA sent out its special oeprations team to investigate, they quickly determined the Lite Brite was a bomb. Several more "bombs" were located around the city, effectively bringing Boston to a standstill as police blew them up. It was only after they finished playing Commando with them that it was determined the Lite Brites were innocent signs.
I was in Belgium when the story broke. As I watched CNN International from my hotel room and the story unfolded I couldn't believe what ended up being the cause of such mass hysteria: A cartoon character giving the finger. What a joke! But not to the Boston police or Homeland Security. Public officials say the hoax was a bad publicity stunt that diverted attention and resources from real emergencies, and they vow to hold Turner Broadcasting accountable. Turner is the parent company of the Cartoon Network whose show "Aqua Teen Hunger Force" was behind the marketing campaign.
My take? Frickin' idiots! The city that is. The only ones who truly diverted attention and resources from real emergencies were the police themselves and the incomeptent people who determined the Lite Brite was a bomb. Why do I think that? The same marketing campaign went off without a hitch in nine other cities: New York, Chicago, Los Angeles, Portland, Seattle, Atlanta, Austin, San Francisco and Philadelphia. But not in Boston. Police officials felt it prudent to remind Bostonians and the nation that the city was the jumping off point for a bunch of hijackers on September 11, 2001. That's right, this has to be related to 9/11. Sounds like hysteria to me.
Now, two men hired by the marketing company to place the signs around the city are charged with placing a hoax and inciting hysteria. They face up to five years in prison. If anyone is to be charged with inciting panic, it should be the police. Their handling of the situation is what led to the whole fiasco in the first place. The fact these signs were placed in nine other major cities without incident is proof of that. And who said they were a hoax anyway? They weren't. They were signs developed as part of a marketing strategy for a show about a talking milkshake, a box of fries and a meatball. Apparently that's a recipe for disaster, or at least the making of a bomb.